If you run a business near Kings Road, you already know the pace here can be brisk, the expectations high, and the first impression immediate.

If you live near South Kensington station, you already know the rhythm of the area: people coming and going, stairwells that seem to collect dust overnight, and flats that need to look smart even when life is a bit chaotic.

If you live, work, or let property near Old Brompton Road, you already know carpets take a beating.